Pay the Piper Blend Post

The Dana VanDen Heuvel blog recently posted an interesting article on this coffee shop called Stone Creek Coffee that developed a new promotion in relation to St Patrick's Day. Unlike other restaurants that focus on St Patrick's Day, Stone Creek Coffe decided to focus on the day after. Because St Patrick's Day is considered to be one of the biggest days of drinking over the course of the year, Stone Creek created a promotion with their coffee to help cure the next day hangovers. The promotion was called the Pay the Piper Blend and consisted of developing a new blend of coffee. I thought the fact that they relied only on advertising through word of mouth was very interesting because they relied only on their customer base and the quality of their product to attract business. It would be interesting to see how the promotion turned out, maybe there will be a future posting on this topic.