Search Engine Optimization

For the past few classes we have been learning about the 4 p's and most recently have learned about the promotion aspect. I feel that most interesting feature of promotion is search engine optimization. Search engine optimization is interesting because it involves trying to find ways to create google juice and make your site rank higher in a search result. Until we started learning about the different ways to perform search engine optimization, I did not think that it would be so easy to increase your ranking in search. Even a change as simple as change as adding some text to the title of your web page can help improve the ranking but providing more words that search engines can associate your site with.